Mr Zen Ltd

Where do I Advertise Online?

This common question is difficult to answer in one sentence. There are a number of factors involved in the decision making process:

There are no real secrets to standard online advertising - it can be expensive, it is difficult to measusre the success of brand awareness and so on - just like your online campaigns.

We would usually only recommend banner advertising in certain circumstances where it is suited to the product and the brand, otherwise, we would normally recommend concentrating on Search Engine Marketing.

What is Online Advertising?

We seperate out online advertising from search marketing as they are very different techniques, and can have very different results.

We tend to refer to online advertising as content based advertising as opposed to search based advertising - definitions:

Content based advertising works by placing an advertisement on a web page on another website. This can be called Banner Advertising. Content based advertising, like traditional advertising only works well when the person that is viewing the page is interested in the product that you have to offer. Because of this, if you have a niche product, you must only advertise on niche websites. If your product is accessible to a wide audience, then you can advertise in this way, especially if you have a good offer in a price sensitive market.

Content based advertising is generally charged by page impression, or by 1000 page impressions. You can advertise by talking to websites directly, or by striking a deal with an advertising network. You will need advertising copy and design and will need to monitor the ROI carefully.

MrZen can manage the entire process from start to finish and our contacts with the advertising networks can ensure that you get the best deal.

Search based advertising works by placing an advertisement in the view of a person who has searched on a particular set of keywords, usually on one of the large search engines such as Google, Live.com, Ask, or Yahoo!

Adverts are only paid for if they are clicked on, and you can say how much you are prepared to pay for each click through to your site, however, the less you bid, the lower down the page your advert will appear, and the fewer people will click through to your site.

Seach based advertising, sometimes called PPC or Sponsored Links can be VERY effective, but need to be managed very carefully as they can also cost a lot of money.

MrZen can handle all of your search based advertising needs. We would be more than happy to sit down with you to discuss an internet advertising strategy.