


What is Reputation Management?Reputation management is all about monitoring the internet for references of your brand and acting upon this information. References include news articles, public forum posts (we are not able to scan private forums), review sites and other user generated content such as YouTube, Trip Advisor and so on. MrZen uses special tools, which search the internet and the search engines for references made of your company, or other relevant keywords. We will report these references back to you either as they happen, or on a weekly / monthly basis according to your budget. When we find a piece of content referring to your company or your products, we will let you know and suggest the best course of action to either promote your brand (if the post is positive) or protect your brand (if the post is negative). Reputation Management and the LawRecently (2008) it has been announced by the European Union, that companies that post comments on message boards and forums 'incognito' can be charged under the false advertising legislation. This means it is even more important to make sure that your reputation is managed within the Law and in an ethical way. MrZen has experience of managing the reputation for a number of large clients. For more information and for a personalised proposal, please contact us. |
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