Mr Zen Ltd

Why is usability important?

We have seen many companies, large and small, who spend huge amounts of money on driving traffic to their website. They are often pleased when they lower their average cost per click by 2.5%, or raise the click through rate to the website by 5%. And rightly so.... However...

Imagine the difference you could make to your business if you improved the conversion rate of your site by 5% - you would improve your online revenue, or enquiries by 5%, you would improve your PPC conversion rate by 5%, and all of your online marketing would improve relatively

It's amazing how many companies ignore this fact.

Another mistake repeated across the internet is forgetting that most of the visitors to your website won't be familiar with your product, often sites are set up and can really only be operated by people who know what they are doing, and because you know your product well, it's difficult for you to spot this.

What MrZen can do for you...

First and foremost, we are outside of your business, we have not designed your website, and are not familiar with your product. Just like your potential customers...

With an outsiders view, we will recommend making changes to your website to reduce the number of questions that will be raised by un-trained customers along the journey through your site.

We can look at all of your key landing pages to make sure there is a clear path through the site from every start point.

We can look at your web analytics, to spot any trends - unusual exit points, pages that feed into your contact us section for example.

We can look at your 'calls to action', can these be made clearer?

We can check your site in a variety of browsers and for accessibility if required.

We can redevelop your site according to usablity best practice.

We will measure the performance of the site before and after the changes in order to validate the changes.

For more information and to arrange an initial meeting, please contact us.