Data Acquisition

Why is Data Acquisition Important?

Think about the success stories of the internet over the past 10 years... Amazon, eBay etc spring to mind and more recently, YouTube, Facebook etc. What these companies have done from the outset is to provide a real proposition for their users to log-in to their sites, and once the users are logged in, they are segmenting that data and marketing very efficiently with it. (Facebook and YouTube just don't know quite what to do with it yet!)

Anything that encourages a user to login, give you their email address, or their postal address is a great way to improve the return on the investment in your website.

You might not have a good reason to have people logging into your site, but there are always good ways of ensuring people have to leave some data: for example - instead of allowing people to download information straight from your site - offer to email it to them instead. Instead of publishing all of your detailed content, reserve some of it for people who have registered. Other ways include competitions, rewards, etc.

What Mr Zen can do for you...

We can come up with a strategy to help you to improve your data acquitision.

We can develop ways of ensureing people have to leave their email address with you.

We can develop quick and instant win competitions with viral elements to get people to refer the site to friends.

We can advise you on what to do with your data once you have it.

We can assist with your email marketing.

For more information and to arrange an initial meeting, please contact us.