eMail Marketing

How do I use eMail to drive sales?

There are a number of factors that make up a really good eMail Marketing campaign, just the same as your offline / traditional direct marketing.

eMail success is highly dependant on:

• The size and quality of the data you hold - Data acquisition and Segmentation
• The effort that goes into keeping your client's interest - eMail Development
• The system distributing your emails - eMail Delivery
• The way you analyse your results following an eMail campaign - eMail Reporting

eMail Data Acquisition and Segmentation

Any eMail Marketing Campaign begins with the data. The higher the quality of the data, the better the results you will get - simple...

Here are a few eMail Data Acquisition Tips:

• Your best customers are your existing customers - get their email addresses!
• If you are buying data - beware! Where has the data come from? How good is it?
• Some of your hottest enquirers are on your website - how are you enticing them to leave their email address?
• If your market segment justifies it, would you benefit from Viral, or Buzz marketing?
• Make sure your data is clean - conform with the latest regulations and NEVER spam
• Use a reputable agency to send your emails - you don't want to get blacklisted!

MrZen can provide you with a strategy to get your eMail database growing and continuing to grow into the future - remember that it's better to send an email to 10,000 hot leads, than 1,000,000 emails to random addresses.

eMail Template Design / Development

Once you are happy with your data, you need to make sure that the people on the list have good reason to read your email. What do they get out of reading it?

• A Special Offer?
• A piece / pieces of relevant information?
• An interesting and relevant article?
• An opportunity?

If your eMail Marketing has become unproductive, perhaps a refresh is in order - often internally ideas to keep the eMail fresh and engaging can wither over time. That's where we can help!

With over 10 years of eMail marketing experience, we can steer you in the right direction or even take on your eMail marketing in full, it's up to you.