Online Marketing Strategy

A Hand to Hold

We know what it is like to have to put together a strategy to acquire and retain customers online - we've been there ourselves! It is vital to start any online marketing strategy with appropriate planning and research, or important money will be wasted, and ROIs will be poor.

We have seen companies drop their online marketing because they just aren't returning on the investment. We know how to measure this properly and will develop an online marketing strategy that suits your company and the industry that it is based in.

We start with a consultation process, this involves a meeting between the relevant parties in your organisation and one or more of our experts. During this consultation we will:

• Get under the skin of your existing online marketing
• Analyse your existing web statistics
• Review your market and your competitors
• Review your website
• Review your customer data

Following the consultation period, we will produce the strategy that will include the following areas if applicable to your business:

• Website usability recommendations
• Web Analytics recommendations - recommended KPIs, and reporting frequency
• SEO recommendations
• Paid Search Engine Marketing recommendations
• eMail Marketing recommendations including up-to-date Data Protection Act requirements
• Data acquisition recommendations
• Ideas for future development

You are welcome to take these recommendations to your in-house team or your favourite agency, however we would be more than happy to carry out the recommendations if you are happy for us to do so.

We would normally recommend that the strategy is updated and reviewed regularly and will set up these review meetings on acceptance of the strategy.